Multiple Choice
Starbucks coffee,Aveda shampoo,and BMW cars have been able to position themselves within their categories by combining quality,luxury,and premium prices with an intensely loyal customer base.These companies are employing a ________ strategy.
A) market-skimming
B) short-term profit maximization
C) survival
D) market share maximization
E) product-quality leadership
Correct Answer:
Verified
Correct Answer:
Verified
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