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    Marketing Management Study Set 3
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    Exam 14: Developing Pricing Strategies and Programs
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    Following the Industry Average,your Firm Accepts a 20% Markup on Sales.If
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Following the Industry Average,your Firm Accepts a 20% Markup on Sales.If

Question 2

Question 2

Multiple Choice

Following the industry average,your firm accepts a 20% markup on sales.If the unit cost of your product is $20.00,then the retail price would be ________.


A) $48.00
B) $40.00
C) $44.00
D) $22.00
E) $24.00

Correct Answer:

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