Julie Is Sales Manager for Kelso's Concrete & Stone Products

Multiple Choice

Julie is sales manager for Kelso's Concrete & Stone Products, Inc. In applying ethical principles to the business of the firm, Kelso's and Julie will most likely evaluate​

A) ​what duties and responsibilities should exist for the business.
B) ​how to maximize profits in the short run
C) ​how to maximize profits in the long run.
D) ​marketing campaigns to counter potential bad publicity.