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    Business
  3. Study Set
    Purchasing and Supply Chain
  4. Exam
    Exam 19: Performance Measurement and Evaluation
  5. Question
    _____ Involves a Comparison of One Firm's Market Strategies Against
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_____ Involves a Comparison of One Firm's Market Strategies Against

Question 6

Question 6

Multiple Choice

_____ involves a comparison of one firm's market strategies against those of another.


A) Functional benchmarking
B) Strategic benchmarking
C) Operational benchmarking
D) Support-activity benchmarking
E) None of the above.

Correct Answer:

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