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    Advertising That Is Designed to Persuade on the Basis of Human
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Advertising That Is Designed to Persuade on the Basis of Human

Question 71

Question 71

Multiple Choice

Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on


A) puffery.
B) concealed facts.
C) ambiguous wording.
D) psychological appeals.

Correct Answer:

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