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    Exam 13: Consumer Stakeholders: Information Issues
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    The Practice of Directly Contrasting a Firm's Product with the Product
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The Practice of Directly Contrasting a Firm's Product with the Product

Question 10

Question 10

Multiple Choice

The practice of directly contrasting a firm's product with the product of a competitor is called


A) comparative advertising.
B) puffery.
C) the taste test approach.
D) denigration.

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