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    Exam 6: Consumer Decision Making
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    By Sending Postpurchase Letters and Giving Guarantees on Products, Marketing
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By Sending Postpurchase Letters and Giving Guarantees on Products, Marketing

Question 8

Question 8

Multiple Choice

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.


A) cognitive dissonance
B) internal stimuli
C) selective exposure
D) the want-got gap

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