Multiple Choice
Which of the following statements is true of the factors determining the level of consumer involvement?
A) Involvement is not related to consumer interests.
B) Consumers are not involved when the perceived risk in purchasing a product is high.
C) Consumers become less involved in the purchase of a familiar product.
D) Involvement decreases as the social visibility of a product increases.
Correct Answer:
Verified
Correct Answer:
Verified
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