Multiple Choice
Which of the following statements is true of a concentrated targeting strategy?
A) It allows a firm to serve two or more well-defined market segments simultaneously.
B) It is often adopted by small firms to compete effectively with much larger firms.
C) It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
D) It results in cannibalization of products.
Correct Answer:
Verified
Correct Answer:
Verified
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