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    Strategic Thinking Todays
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    Exam 7: Business Strategy and Competitive Advantage
  5. Question
    A Firm Seeking Strategic Advantage in a Broad Target Market
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A Firm Seeking Strategic Advantage in a Broad Target Market

Question 23

Question 23

Multiple Choice

A firm seeking strategic advantage in a broad target market by controlling its costs is pursuing a ___________ strategy.


A) cost leadership
B) differentiation
C) focus cost leadership
D) focus differentiation
E) None of these

Correct Answer:

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