Roger, an Affluent College Graduate, Buys Gadgets on the Day

Multiple Choice

Roger, an affluent college graduate, buys gadgets on the day of their launch in the market. He reads expert reviews on the Internet, and he is not influenced by the opinions of his family and friends while choosing products. Roger is most likely to belong to the category of _____ in the context of diffusion of innovation.

A) the late majority
B) innovators
C) the early majority
D) early adopters