Multiple Choice
Which of the following statements is true of a customer innovation center?
A) It is an approach to reposition a company's products.
B) It promotes status-conscious advertising among customers.
C) It is a forum for meeting with customers and directly involving them in the innovation process.
D) It is used in the business analysis stage of the new-product development process.
Correct Answer:
Verified
Correct Answer:
Verified
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