In the Context of the New-Product Development Process, Which of the Following

Multiple Choice

In the context of the new-product development process, which of the following is true of a new-product strategy?

A) It refrains from adopting ideas suggested by customers and competitors.
B) It is the last stage of the new-product development process.
C) It must be compatible with the objectives of the marketing department, the business unit, and the corporation.
D) It involves targeting existing products at new markets.