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    MKTG Study Set 1
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    Exam 13: Supply Chain Management and Marketing Channels
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    _____ Refers to the Elements of the Composition and Appearance
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_____ Refers to the Elements of the Composition and Appearance

Question 9

Question 9

Multiple Choice

_____ refers to the elements of the composition and appearance of a product that make it desirable.


A) Form utility
B) Time utility
C) Exchange utility
D) Place utility

Correct Answer:

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