Which of the Following Statements Is True of Customer Integration

Multiple Choice

Which of the following statements is true of customer integration?

A) It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm.
B) It requires firms to link to outsiders that provide goods and services to them so that they can provide high-quality customer experiences.
C) It is process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain.
D) It requires information hardware and software systems that can exchange information when needed between customers and suppliers.