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Lily's Apparel, a Renowned Apparel Store, Focuses on Gen Y

Question 11

Multiple Choice

Lily's Apparel, a renowned apparel store, focuses on Gen Y customers and provides them with a customized clothing experience. Lily's Apparel has defined its target market by _____.


A) religion
B) educational qualifications
C) geographic boundaries
D) psychographic characteristics

Correct Answer:

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