The Marketing Manager of Raven Golf Club Finds That the Club

Multiple Choice

The marketing manager of Raven Golf Club finds that the club can increase its market share and become the industry leader if it slashes membership prices by 50 percent during the first quarter of the year. However, the club cannot achieve its target return on investment if it slashes its membership prices during a quarter. This conflict illustrates:

A) the need to eliminate low-profit products.
B) a lack of competition in the marketplace.
C) how pricing operates in an ideal marketplace.
D) the need for trade-offs in pricing objectives.