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Using "Teasers" in Electronic Media as a Way to Pull

Question 71

Multiple Choice

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is


A) acceptable, as long as the payoff is valuable and legitimate.
B) appropriate only when large purchases are not involved.
C) unethical and should always be avoided.
D) never appropriate for microblogging sites.

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