A One-Sided Message Presents One Side an Issue, While a Two-Sided

Multiple Choice

A one-sided message presents one side an issue, while a two-sided message presents both sides. When is using a one-sided message more persuasive than using a two-sided message?

A) When the message is directed at audiences who strongly disagree with communicator's position
B) When the message is directed at audiences who strongly agree with the communicator's position
C) When the communicator needs to build credibility with the audience
D) Never; two-sided messages are always more persuasive