I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand

Multiple Choice

I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." The competitor made significant in-roads into this market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 implementing?

A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus