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The International Zoological Club Publishes a Monthly Magazine for Zoology

Question 93

Multiple Choice

The International Zoological club publishes a monthly magazine for zoology enthusiasts. Members are required to pay an initial fee to cover the first two years of the subscription when registering with The International Zoological club. Which competitive advantage is the International Zoological club creating?


A) raising barriers to market entry
B) establishing alliances
C) locking in customers
D) standardizing the product

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