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    Using MIS Study Set 1
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    Exam 7: Processes, Organizations, and Information Systems
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    Which Phase of the Customer Life Cycle Focuses on Sending
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Which Phase of the Customer Life Cycle Focuses on Sending

Question 104

Question 104

Multiple Choice

Which phase of the customer life cycle focuses on sending messages to the target market to attract customer prospects?


A) relationship management
B) loss/churn
C) marketing
D) customer acquisition

Correct Answer:

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