Question 1

This is concerned with the value creation chain of all of the activities associated with physical distribution.

Accepted Answer

A)  Supply chain management. 
B)  Distribution management. 
C)  Channel value. 
D)  Transportation value. A

Question 2

This is when goods are available immediately from the intermediary's stocks, thus ownership passes to the purchaser.

Accepted Answer

A)  Time utility. 
B)  Information utility. 
C)  Ownership utility. 
D)  Product utility. C

Question 3

This is when goods are available immediately from the intermediaries stocks, thus ownership passes to the purchaser.

Accepted Answer

A)  Time utility. 
B)  Ownership utility. 
C)  Accessibility. 
D)  Information utility. B

Question 4

This type of retailing is a large-scale retailing institution that has a very broad and deep product assortment (both hard and soft goods), with the provision of a wide array of customer service facilities for store customers.

Accepted Answer

A)  Department stores. 
B)  Limited line retailers. 
C)  Category killer stores. 
D)  Convenience stores.

Question 5

The business processes associated with the movement of parts, raw materials, work-in-progress and finished goods are referred to as:

Accepted Answer

A)  Integrated communication marketing 
B)  Integrated SCM 
C)  Integrated functions 
D)  Integrated distribution

Question 6

Which of the following is not one of the activities of Supply Chain Management (SCM)?

Accepted Answer

A)  Transportation 
B)  Relationship management 
C)  Warehousing 
D)  Fulfilment

Question 7

The decision about the number of intermediaries is often driven by place considerations.

Accepted Answer

A) True 
 B)False

Question 8

This is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.

Accepted Answer

A)  Time utility. 
B)  Information utility. 
C)  Ownership utility. 
D)  Accessibility utility.

Question 9

A hybrid channel structure is where the product goes only directly from the producer to the final customer.

Accepted Answer

A) True 
 B)False

Question 10

This type of retail outlet is designed to kill off the competition and is characterized by narrow but very deep product assortment, low prices and few to moderate customer services.

Accepted Answer

A)  Department stores. 
B)  Supermarket. 
C)  Speciality. 
D)  Category killer stores.

Question 11

This is where you would use some, but not all, available outlets for the good or service.

Accepted Answer

A)  Selective distribution. 
B)  Intensive distribution. 
C)  Exclusive distribution. 
D)  Niche distribution.

Question 12

Collectively organizations that combine to enable offerings to reach end users quickly and efficiently, constitute a marketing channel, sometimes referred to as:

Accepted Answer

A)  Distribution channels. 
B)  Retailing channels. 
C)  Media channels. 
D)  Consumer channels.

Question 13

Retailers stock goods before the next level of distribution and take both legal title and physical possession of the goods. Examples include Costco Wholesalers in the USA, and Makro in Europe.

Accepted Answer

A) True 
 B)False

Question 14

This can occur vertically between sequential members in a distribution network such as producers, distributor, and retailers.

Accepted Answer

A)  Vertical conflict. 
B)  Horizontal conflict. 
C)  Hybrid conflict. 
D)  Network conflict.

Question 15

This means placing your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the good or service.

Accepted Answer

A)  Exclusive. 
B)  Intensive. 
C)  Selective. 
D)  Direct.

Question 16

This is an independent business concern that operates as a link between producers and ultimate consumers or end industrial users.

Accepted Answer

A)  Producers. 
B)  Suppliers. 
C)  Customers. 
D)  Intermediaries.

Question 17

Sometimes referred to as channel coverage, intensity refers to the number and dispersion of outlets an end-user customer can use to buy a particular offering.

Accepted Answer

A) True 
 B)False

Question 18

This occurs where a company offers a complete brand concept, supplies and logistics, and a partner invests an initial lump sum and thereafter pays regular fees to continue the relationship.

Accepted Answer

A)  Merchandise. 
B)  Distribution. 
C)  Retailing. 
D)  Franchising.

Question 19

This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', and thus you use a very limited number of intermediaries.

Accepted Answer

A)  Exclusive distribution. 
B)  Intensive distribution. 
C)  Selective distribution. 
D)  Specific distribution.

Question 20

Information utility is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.

Accepted Answer

A) True 
 B)False

Exam 9: Managing Channels and Distribution

This is concerned with the value creation chain of all of the activities associated with physical distribution.

This is when goods are available immediately from the intermediary's stocks, thus ownership passes to the purchaser.

This is when goods are available immediately from the intermediaries stocks, thus ownership passes to the purchaser.

This type of retailing is a large-scale retailing institution that has a very broad and deep product assortment (both hard and soft goods) , with the provision of a wide array of customer service facilities for store customers.

The business processes associated with the movement of parts, raw materials, work-in-progress and finished goods are referred to as:

Which of the following is not one of the activities of Supply Chain Management (SCM) ?

The decision about the number of intermediaries is often driven by place considerations.

This is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.

A hybrid channel structure is where the product goes only directly from the producer to the final customer.

This type of retail outlet is designed to kill off the competition and is characterized by narrow but very deep product assortment, low prices and few to moderate customer services.

This is where you would use some, but not all, available outlets for the good or service.

Collectively organizations that combine to enable offerings to reach end users quickly and efficiently, constitute a marketing channel, sometimes referred to as:

Retailers stock goods before the next level of distribution and take both legal title and physical possession of the goods. Examples include Costco Wholesalers in the USA, and Makro in Europe.

This can occur vertically between sequential members in a distribution network such as producers, distributor, and retailers.

This means placing your product or service in as many outlets or locations as possible, in order to maximise the opportunity for customers to find the good or service.

This is an independent business concern that operates as a link between producers and ultimate consumers or end industrial users.

Sometimes referred to as channel coverage, intensity refers to the number and dispersion of outlets an end-user customer can use to buy a particular offering.

This occurs where a company offers a complete brand concept, supplies and logistics, and a partner invests an initial lump sum and thereafter pays regular fees to continue the relationship.

This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', and thus you use a very limited number of intermediaries.

Information utility is the provision of information about the product offering before and after sales, and can further provide information about those purchasing it.