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    Strategic Marketing
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    Exam 9: Pricing and Distribution Strategies
  5. Question
    Determining the Price in the Bases of What Value the Consumer
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Determining the Price in the Bases of What Value the Consumer

Question 25

Question 25

Multiple Choice

Determining the price in the bases of what value the consumer places on the product is called ______ pricing.


A) inside out
B) outside out
C) cost plus
D) reverse cost plus

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