Multiple Choice
As per Rogers (1983) , which groups of adopters are highly risk averse?
A) Late majority
B) Innovators
C) Early majority
D) Laggards
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q7: A high innovation orientation and a high
Q8: What is not an innovation activity?<br>A) Imitating
Q9: From an organization's point of view the
Q10: What is solo-product roll?<br>A) Old product discontinued
Q11: One of the biggest challenges of mass
Q13: Which is Not an option for innovation?<br>A)
Q14: _ are more risk averse than _<br>A)
Q15: _ is when the consumer provides unique
Q16: What is the difference between innovation and
Q17: _ customization involves setting up a network