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    Exam 7: Product Innovation and Development Strategies
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    As Per Rogers (1983), Which Groups of Adopters Are Highly
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As Per Rogers (1983), Which Groups of Adopters Are Highly

Question 12

Question 12

Multiple Choice

As per Rogers (1983) , which groups of adopters are highly risk averse?


A) Late majority
B) Innovators
C) Early majority
D) Laggards

Correct Answer:

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