Multiple Choice
IKEA's experiment with housing trends in Europe in the 1990s was the result of
A) a well thought out global strategy.
B) its ability to identify a possible market opportunity.
C) its ability to identify a possible market opportunity and also its attempt to capitalize on its skills in developing kit-form products at reasonable prices for customers.
D) it did a detailed audit.
Correct Answer:
Verified
Correct Answer:
Verified
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