Multiple Choice
Calof and Wright (2008) stated that the objective of any competitive intelligence system is
A) to help organizations sustain and develop distinct competitive advantages by using the organization and its networks to develop actionable insights about the various components of the business environment.
B) to spy on other competitors in the market.
C) to collect data about consumers.
D) to collect some government statistics about the market.
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Which of the following is NOT an
Q16: Which of the following is NOT one
Q17: What does SW stand for in SWOT?<br>A)
Q18: What does the PIMS programme attempt to
Q19: Two areas of strategic marketing management process
Q21: What is SWOT analysis used for?<br>A) Studying
Q22: What entails the strategic analysis area of
Q23: What does OT stand for in SWOT?<br>A)
Q24: Scenario analysis provides<br>A) a way to analyse
Q25: The two types of scenario analysis and