Jenna Is a Public Health Worker Who Is Interested in Reducing

Multiple Choice

Jenna is a public health worker who is interested in reducing smoking in population. She is in the process of designing the anti-smoking campaign. The following campaign will be most successful: ________.

A) A campaign that focuses on facts (e.g. statistics, information) and targets people who want to quit smoking
B) A campaign that focuses on facts (e.g. statistics, information) and targets people who do not want to quit smoking
C) A campaign that focuses on feelings and perceptions (e.g. visual advertisement, pictures of people who were harmed by smoking) and targets people who want to quit smoking
D) A campaign that introduces monetary incentives and targets people who do not want to quit smoking