A Social Psychological Explanation for Why Similarity Breeds Liking Is

Multiple Choice

A social psychological explanation for why similarity breeds liking is a desire for ___________. People prefer those who agree, rather than disagree, with their point of view. In fact, when someone agrees with our perceptions, our point of view is reinforced, which leads to greater liking.

A) social approval
B) affiliation
C) social exchange
D) social comparison