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    Marketing Communications Objectives Strategy Tactics
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    Exam 3: Campaign Target Audience Selection and Action Objectives
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    For Fast-Moving Consumer Goods and Services, Brand Loyals Represent the Best
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For Fast-Moving Consumer Goods and Services, Brand Loyals Represent the Best

Question 7

Question 7

True/False

For fast-moving consumer goods and services, brand loyals represent the best potential for an increase in the brand-item's sales rate.

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