Multiple Choice
Emmanuel just saw an ad for a Mediterranean vacation. This ad makes him wonder whether to take a week off of work for vacation or to continue working. On the one hand, he's feeling pretty burnt out and thinks he could benefit from a break - and he would love to visit the Mediterranean. On the other hand, he could use the extra cash from working more hours. This process whereby Emmanuel considers his reactions to the advertisement is known as ___________.
A) elaboration
B) heuristic thinking
C) the peripheral route to persuasion
D) inoculation
Correct Answer:
Verified
Correct Answer:
Verified
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