Multiple Choice
According to research on fear-arousing communications, which anti-smoking advertisement will be most persuasive?
A) An ad that suggests that you might live but others will die from breathing in your secondhand smoke.
B) An ad that presents a number of graphic images of diseased lungs and rotten teeth.
C) An ad that shows graphic images of tarred lungs as well as information on how to quit.
D) An ad that is presented to smokers who are already afraid of getting cancer.
Correct Answer:
Verified
Correct Answer:
Verified
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