Multiple Choice
Lucy is high in need for cognition and she is doing some research on various products that she wants to buy. Which of the following products is Lucy likely to be persuaded to purchase?
A) A shampoo being advertised by a well-known supermodel.
B) An athletic shoe with an advertisement that contains a lengthy description of all of the scientifically proven benefits of the shoe.
C) A face wash with an advertisement that portrays an expert giving some strong arguments and some weak arguments for buying the face wash.
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: One way to guarantee unbiased attitudes is
Q2: Why is it so hard to change
Q3: Over time a message that contradicts one's
Q5: Which of the following people will be
Q6: The more you see it, the more
Q7: You are selling a new brand of
Q8: Your school is thinking about raising tuition
Q9: A realtor is trying to sell a
Q10: Larry is having a great day. He
Q11: As Gavin is walking down the street,