5) a Good Reason for Conducting a Piece of Qualitative

Multiple Choice

5) A good reason for conducting a piece of qualitative research is:

A) It is easier than conducting a quantitative analysis
B) Interviewing people is more interesting than subjecting them to an experiment
C) Qualitative research is becoming more and more popular among academics
D) The research aim demands an in depth approach exploring meanings and experiences rather than the testing of a pre-conceived hypothesis