Michael Simmons Is 5′ 7″ Tall, Quite Slim and Not

Multiple Choice

Michael Simmons is 5′ 7″ tall, quite slim and not particularly muscular. He likes to read mid-19th-century British poetry and diaries of the authors of literature classics like Jane Austen and Charles Dickens. This heuristic will lead you to believe that Michael is more likely to be an literature professor than a truck driver.

A) availability heuristic
B) representativeness heuristic
C) base rate heuristic
D) probability heuristic