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The Textbook Relates a Story of a Man Who Bought

Question 13

Multiple Choice

The textbook relates a story of a man who bought Starbucks coffee on Mondays and used the recognizable white-and-green cup to bring homemade coffee to the office for the rest of the week. This indicates that Starbucks has successfully made its product an item of:


A) conspicuous consumption
B) enforced taste
C) superior taste
D) conspicuous quality

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