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    Exam 10: Using Interpersonal Influence
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    Based on the ______ Heuristic, You May Decide to Buy
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Based on the ______ Heuristic, You May Decide to Buy

Question 16

Question 16

Multiple Choice

Based on the ______ heuristic, you may decide to buy the limited edition boxed set of your favorite TV show.


A) social proof
B) scarcity
C) liking
D) authority

Correct Answer:

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