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    The Essentials of Marketing Research
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    Exam 9: Sampling Methods and Sample Size
  5. Question
    Generally Speaking, the Sample Size Should Be Increased Whenever the Population
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Generally Speaking, the Sample Size Should Be Increased Whenever the Population

Question 117

Question 117

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Generally speaking, the sample size should be increased whenever the population exhibits high variability or whenever high levels of precision and confidence are required.

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