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    The Essentials of Marketing Research
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    Exam 9: Sampling Methods and Sample Size
  5. Question
    The Process of Selecting a Smaller Group of People Which
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The Process of Selecting a Smaller Group of People Which

Question 96

Question 96

Multiple Choice

The process of selecting a smaller group of people which have basically the same characteristics and preferences as the total group is called


A) a census
B) sampling
C) a universe
D) a population

Correct Answer:

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