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    The Essentials of Marketing Research
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    Exam 9: Sampling Methods and Sample Size
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    If a Researcher Wants a 68
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If a Researcher Wants a 68

Question 12

Question 12

Multiple Choice

If a researcher wants a 68.3% level of confidence, it would equate to a Z-Value of


A) 1
B) 1.64
C) 1.96
D) 2

Correct Answer:

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