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    The Essentials of Marketing Research
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    Exam 9: Sampling Methods and Sample Size
  5. Question
    If a Researcher Wants a 95% Level of Confidence, It
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If a Researcher Wants a 95% Level of Confidence, It

Question 56

Question 56

Multiple Choice

If a researcher wants a 95% level of confidence, it would equate to a Z-Value of


A) 1
B) 1.64
C) 1.96
D) 2

Correct Answer:

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