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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    The Introduction of the Questionnaire Tells the Respondent Who the Researcher
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The Introduction of the Questionnaire Tells the Respondent Who the Researcher

Question 94

Question 94

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The introduction of the questionnaire tells the respondent who the researcher is and why he is requesting the respondent's information.

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