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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    The Bottom Line for an Effective Data-Gathering Instrument Is the Timeliness
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The Bottom Line for an Effective Data-Gathering Instrument Is the Timeliness

Question 21

Question 21

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The bottom line for an effective data-gathering instrument is the timeliness of the data collected.

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