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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
  5. Question
    The Halo Effect Is Most Likely to Be Seen with _____
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The Halo Effect Is Most Likely to Be Seen with _____

Question 104

Question 104

Multiple Choice

The halo effect is most likely to be seen with _____ questions.


A) Open-ended
B) Scales
C) Dichotomous
D) Multichotomous

Correct Answer:

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