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    The Essentials of Marketing Research
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    Exam 7: Primary Data Collection
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    On a Survey, Asking Individuals to Indicate How Important a Coupon
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On a Survey, Asking Individuals to Indicate How Important a Coupon

Question 82

Question 82

Multiple Choice

On a survey, asking individuals to indicate how important a coupon would be in the purchase of pizza would be an example of _____ data.


A) attitude
B) motivational
C) behavior
D) intention

Correct Answer:

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