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    The Essentials of Marketing Research
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    Exam 7: Primary Data Collection
  5. Question
    Data Gathered Through Observational Information Is Thought to Have an Advantage
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Data Gathered Through Observational Information Is Thought to Have an Advantage

Question 124

Question 124

Multiple Choice

Data gathered through observational information is thought to have an advantage over the communication method in


A) speed and cost
B) objectivity and accuracy
C) versatility and objectivity
D) honesty and cost

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