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    The Essentials of Marketing Research
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    Exam 6: Measurement
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    Many People Consider the _____ a Qualitative Classification Rather Than
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Many People Consider the _____ a Qualitative Classification Rather Than

Question 19

Question 19

Multiple Choice

Many people consider the _____ a qualitative classification rather than a measurement.


A) interval scale
B) nominal scale
C) ordinal scale
D) ratio scale

Correct Answer:

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