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    The Essentials of Marketing Research
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    Exam 6: Measurement
  5. Question
    The _____ Scale Has an Arbitrary Zero, Indicates a Difference
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The _____ Scale Has an Arbitrary Zero, Indicates a Difference

Question 99

Question 99

Multiple Choice

The _____ scale has an arbitrary zero, indicates a difference in direction, and a magnitude of difference with the amount expressed in constant units.


A) interval scale
B) nominal scale
C) ordinal scale
D) ratio scale

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