Multiple Choice
The _____ scale has an arbitrary zero, indicates a difference in direction, and a magnitude of difference with the amount expressed in constant units.
A) interval scale
B) nominal scale
C) ordinal scale
D) ratio scale
Correct Answer:

Verified
Correct Answer:
Verified
Q94: In using itemized rating scales, researchers face
Q95: A stapel scale yields _ data.<br>A) nominal<br>B)
Q96: "Rank your preferences for the following restaurants"
Q97: The lowest level of measurement is the<br>A)
Q98: Operational definitions move constructs from the world
Q100: Constructs have tangible reality and are directly
Q101: In terms of consumers, personality traits would
Q102: The results of ordinal scales reveal position
Q103: Likert scales include answers from a range
Q104: _ variables are those that can be