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  3. Study Set
    The Essentials of Marketing Research
  4. Exam
    Exam 6: Measurement
  5. Question
    It Is Generally Conceded That Itemized Rating Scales Generate _____
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It Is Generally Conceded That Itemized Rating Scales Generate _____

Question 30

Question 30

Multiple Choice

It is generally conceded that itemized rating scales generate _____ scaled data.


A) nominal
B) ordinal
C) interval
D) ratio

Correct Answer:

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