A Disadvantage of the _____ Scale Is That the Researcher

Multiple Choice

A disadvantage of the _____ scale is that the researcher does not know the location of each item on a like-dislike continuum. An item may be ranked first, but it may or may not be closely related to the items ranked second, third, and so forth.

A) comparative rating
B) Likert
C) rank-order
D) semantic differential